Jobvite turned to TalenTrust CEO Kathleen Quinn Votaw for her perspective on the difference between recruiting and talent acquisition. Here's the full article and below are excerpts.
… If your company expects faster than normal growth for the next several quarters, then a talent acquisition strategy can save you a great deal of time finding people to lead that growth forward. Kathleen Quinn Votaw is the Founder and CEO of TalenTrust and author of Solve the People Puzzle: How High-Growth Companies Attract and Retain Top Talent. She has seen the competition for the best talent escalate.
The areas with the greatest skills shortages are those that most need a talent strategy. Overall, we’re seeing the competition for top talent continue to heat up, and skills shortages are part of the fuel. A technology firm seeking developers, for example, may need an overall talent strategy around strong culture, unique benefits, and enhancing and leveraging its employment brand ...
... Attracting the best and brightest employees to your company isn’t a one-time only event. It is a continuous process. Companies that are serious about their long-term futures should be continually networking and building relationships with individuals who are at the top of their fields. Some day, they may wish to court them as potential employees.
Votaw uses the acronym ABC: I advise clients and executives to Always Be Cultivating (ABC) by thinking of recruitment as a sales process. If you want A-players on your team, your company must spend as much time and effort attracting and retaining employees as it does on finding and keeping customers ...