Employment today is as much about purpose and relationship as it is about the job. Why do you do what you do—can you express it clearly? And what’s so special about your leadership—why would people want to follow you into battle every day? How well do you communicate your “why” to candidates and employees? How do people experience your recruitment process? Do they feel like an afterthought, or do they feel respected and valued at every step of the way? Thoughtful, honest answers to these questions help form the most powerful recruitment strategy you can have.