First understand this: Recruitment is a priority equal to all your other top business priorities, and like them, it requires a strategy.

Strategic recruiting is a marketing process that incorporates multiple tactics to ensure you compete successfully for your most important asset, your people. It starts with treating candidates with the same care you do customers, cultivating relationships that start long before a candidate meets the hiring manager. The gap between being strategic and proactive versus tactical and reactive in your recruiting practices is huge in terms of both dollars and talent.

People decide to work for you for the same reasons they buy your products or services: largely because they’ve come to trust or like you based on what you say and do. Like sales, strategic recruiting is a constant, every day, full-time effort that should both build and promote your brand and attract the right talent for your business.

Job seekers notice whether your job postings are enticing or boring. They experience how well you treat them through the interview and assessment process. They see on your website how you describe your culture and values and measure them against your reputation. Consideration of these things and much more is the foundation for a well-defined, and essential, recruitment strategy. TalenTrust’s recruiting process can serve as the basis for developing a strategy that ensures a pipeline of candidates who have the right skills and are a good fit with your culture.