culture & reputation

Your company culture is important to current and prospective employees.


of job seekers now research a company’s reputation and employment brand before applying. Nearly half of job seekers cite culture as very important in applying to a company. 32% are willing to take a 10% pay cut for better culture.


of business leaders rate culture as one of the most urgent issues. More than 50% of executives say corporate culture influences productivity, creativity, profitability, firm value and growth rates. Yet only 15% say their own corporate culture is exactly where it needs to be. 

Culture permeates every workplace, but it’s invisible if you don’t pay attention to it. Becoming a “best” company will not happen by default. You have to make it happen based on your particular mix of values, beliefs, and standards. Understanding who you are and why enables you to leverage your culture into an employment brand that gives you a talent advantage. The tight job market isn’t about to change, but your culture may need an upgrade in order to compete.

“TalenTrust is unique. They aren’t satisfied with solely placing an employee; that employee has to be successful for TalenTrust to be satisfied.”

Karsten Voermann CFO, Mercury


87% of employees worldwide are not engaged at work. 

Companies with highly engaged workforces outperform peers by 147% in earnings per share. 

Companies with highly engaged workers experience 41% fewer quality defects; 48% fewer safety incidents; 25-65% less turnover; and 37% less absenteeism. 

Develop culture by design, vs culture by default – based on recommendations and best practices from TalenTrust. TalenTrust can manage the ongoing measurement and reporting on your company culture, through employee engagement surveys, research, focus groups and other key initiatives. We can advise on how to transform your company into a “simply irresistible organization.”

Enhance and leverage your employment brand in partnership with TalenTrust. We can assess your current employment brand, and provide recommendations to enhance and leverage it.

You will attract candidates who are aligned with your culture, increase employee engagement, and reduce turnover.

Employer of Choice

Following is a list of the major things today’s multigenerational workforce says they pay attention to when deciding where to work or whether they’ll stay.

  • Purpose and mission
  • Recognition-rich culture and strong values
  • Meaningful work and the autonomy to do it
  • A flexible, healthy, and humane work environment that’s diverse, inclusive, and collaborative
  • Trusted and inspirational leadership developed through transparency, communication, and investment in people
  • Hands-on management committed to goal setting; coaching and frequent feedback; and professional and leadership development
  • Re-skilling and up-skilling opportunities and a say in defining their own development plans
  • Freedom and space to explore and innovate
  • Project/team orientation rather than hierarchy
  • Work assigned based on expertise rather than job descriptions and titles
  • Respect as an individual rather than treated as a resource
  • Regular check-ins and feedback in all directions
  • Frequent review of compensation
  • Use of data to measure performance
  • Work-life balance

Cultural Fit

Harvard Business Review emphasizes that culture fit is the glue that holds an organization together, and is a key trait to look for when recruiting. Before the hiring team starts measuring candidates’ fit, they need to be able to define and articulate the organization’s culture – its values, goals, and practices – and apply this to the hiring process.

It’s important to pay attention to both skills and attitude, experience and culture fit, character and personality. A well-defined hiring process based on data and punctuated with personal observation helps you choose the right people.

Improve candidate selection with training, tools, and process from TalenTrust. This includes a solid understanding of your unique culture, plus the use of predictive assessments to ensure candidates are aligned with your culture, your environment, and the job at hand. Ensure that everyone across your team makes consistent, quality hiring decisions with confidence. 


Talent & Culture Report Card

Your company’s ability to find and keep people is based on much more than your recruiting tactics. It’s dependent on several interrelated factors. Take this brief quiz to help identify areas of strength and opportunity within your organization’s human capital strategy.

Questions to ask yourself

  • How do you find great people? faster?
  • Are you hiring the right people?
  • Do unfilled positions limit your company’s growth?
  • Do you continually source and engage candidates with the right skills, experience, and cultural fit?
  • Have you developed a pipeline of qualified candidates, so you can choose from the best people now and in the future?

Advice on culture issues? It's in the book!

“…make it easier for employees to do their jobs and balance their work and home lives with unique and business-appropriate perks that reflect your deeper company culture. The improvements in your company’s bottom line will confirm that you made the right choices.”

Kathleen Quinn Votaw, CEO, TalenTrust