Sales
Blog
It’s Not Empathy vs. Accountability: for Great Leaders It’s Both
I empathize with leaders who can’t quite adjust to the evolutionary change making today’s workplaces unrecognizable from what they used to be. Never before have leaders had to face so much uncertainty and challenge, or opportunity and possibility. And all …
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Two Golden Rules to Thrive
Most businesses are founded on a new or better idea along with a hope and a prayer. Of course, we expect challenges along the way but not in the form of a pandemic followed by a war and unprecedented inflation. …
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"Post," yes. "Pray," not for talent.
Talent sourcing at a time when jobs way outnumber candidates is the first critical step in a rigorous, strategic recruitment process. It may begin with writing and posting a job description but praying that your ideal candidate sees your ad …
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Recruitment is a Sales Process Step #1: Finding Quality Candidates
Recruitment is a priority equal to all your other top business priorities. Like them, it requires a strategy. For years, we’ve advised companies that they should think of recruitment as a sales process. For most leaders, that takes a different …
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Two Pillars of Building Community
It’s time we broaden and appreciate our concept of community since it surrounds us in nearly every aspect of our lives. Community begins with our families and friends and extends outward to our memberships in churches, clubs, groups that share our passion for everything from hobbies to golf, the towns or cities we live in and the organizations …
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Leading to Attract and Retain Top Talent
So, you’ve found the right person for a critical role in your business: the skills and experience you need, solid character and values, fun personality, and cultural fit. You know this person is interviewing with other companies … what’s the …
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Sales Driven by Intimacy
What does customer intimacy feel like? Many people don’t know because they’ve never experienced it, whether they’re sitting in the buyer’s or the seller’s seat. An intimate customer relationship is based on alignment, understanding, and deep connection. If your business …
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