65% of responding business owners and executives told us they are insufficient or failing at building and maintaining their employment brand, while just 35% believe they are effectively managing their brand. At the same time two-thirds of companies aren’t paying close attention to brand, their competitors are developing a strong competitive edge.
Your reputation is the basis of your employer brand. It reflects how candidates and employees perceive you and is a major factor in enticing and engaging them. Your employer brand must be managed strategically and accurately reflect who you are since experiences of your company, positive or negative, are easily shared online.
