Recruiting Has Changed. Have You?

Quit doing what you’ve been doing for the last 50 years! Recruiting is changing dramatically and far too many business leaders and HR professionals continue to do things the same old way—the wrong way. They need to adapt quickly, or the industry will leave them, and their organizations, behind. With unemployment at a 50-year low, leaders often fail to realize that you must switch from being tactical and reactive to strategic and proactive to stay competitive in today’s talent market.

As healthcare futurist and strategist Reenita Das puts it in a recent Forbes article, “As we are on the verge of entering a new decade of change globally, 2020 will be a reality check for long-pending national healthcare policies and regulatory reforms that must reinvigorate future strategies.” This reality check applies not only to healthcare, but to every company, across industries. Rethinking and innovating should be continuous and universal—especially in recruitment, which is the foundation for meeting every one of your business goals. The combination of skills shortages and record-low unemployment is a factor across the board. In order to compete in the talent war, every recruiter needs to move to a more sales and marketing-like, data-driven approach and integrate effective new recruiting tools and technologies.

Are you finally ready to listen? No more post and pray. No more using the same old contingency recruiting practices, tools, and tactics. No more believing that LinkedIn and Indeed are recruiting strategies instead of the simple tactics that they are. They won’t get you far in this market.

However, if you’re using assessments to understand who you’re hiring, where they came from, and how long they stayed with your company, good for you. If you’re using a CRM tool and text messaging to drip-market to candidate pipelines, you’re on the right track. If you’ve allocated resources to contact candidates 8-12 times to get them engaged, you’re ahead in attracting the best people. Recruiting is process, never a one-time thing.

Recruiters who are strategic and proactive are the ones out there winning the talent war. They’re stealing the talent you want—as well as the talent currently under your roof.

What You Should Change

Rethinking brings both opportunity and confusion. So how do you know which practices you should change and which you should keep to ensure you attract the best people with the right culture fit? Ask these questions as a start:

• Do we wait until we have an opening to fill it? You should begin building a pipeline of candidates way ahead of need and use the many tools available to create strategies that add speed, quality, and diversity to your recruiting capabilities.
• Do we rely mainly on posting open positions to attract candidates? Ensure you are accessing candidates who are not applying to postings and would be considered “passive candidates”. Consider recruitment is a sales process with a mix of employment branding, marketing, and selling geared toward telling these passive candidates why they should want to work for you. And don’t just say it; you have to be it. Top talent isn’t fooled by hype.
• Are we using assessments to help ensure we have the right people in the right roles? Predictive assessments enable you to predict a person’s behavior and likelihood for success in your organization. They give you actual data to make important hiring decisions rather than relying on your gut instinct after a range of interviews. Measuring is the only tool that enables you to influence outcomes, either positive or negative. Without it, you’re moving blind.
• How well are we taking advantage of the new tech tools to improve recruiting practices? Embracing technology makes recruitment more effective and efficient, improves candidate and employee experiences, measures levels of employee engagement, and helps you understand and leverage human contribution to your overall organization. Technology tells you how effective your communication is, provides data on what attracts and engages candidates, and the number of them who complete applications. Want to know something? There’s probably a new technology tool that can tell you.
• Is the head of HR in a silo or a valued member of our leadership team? Having a strategic HR leader ensures that you have a competitive edge in both winning and retaining the best people. You can’t grow your business without one.

Holding on to outdated views of what recruiting is can make your company less effective, less competitive, and less profitable. Don’t let the beliefs and practices of the past to get in the way of your business’s future.