Sales Recruitment

The “Right” Salespeople Are Driven by Intimacy

If your business involves complex sales, you need to be recruiting intimacy-driven salespeople capable of meeting your customers where they are and loving the opportunity to do it. These are the relationship builders you need to grow your company, and yet you don’t see “driven by intimacy” listed as a desired trait on many job descriptions. The concept of what it means to be intimate with your customers is an issue across industries and businesses, and yet it seems to have gone missing from consideration when it comes to both culture and recruiting.

Great salespeople have a number of traits in common: good listeners, organized and prepared, ask good questions, okay with silence, comfortable talking about money, and impeccable at follow-up, among others. But the thing that makes customers “feel” truly understood in an intimate way is when your company culture matches theirs.

No matter the industry, your specific mission and culture are unique, which means you need to recruit and retain people who fit with your organization in all of its aspects. They are worth many times over what it may take to find and keep them. They are your “right” people and there are ways to discover who and where they are.

TalenTrust helps you develop a recruitment strategy that makes “intimacy-driven” your most important requirement for sales and creating intimacy in your workplace a priority. The result? Long-lasting, profitable relationships that both your salespeople and customers feel and value.